My journalism background often hinders such harsh opinion from being included when reporting, but this was too good to pass up. In an interview with gaming site Kotaku, CEO of Electronic Arts, John Riccitiello, said, "the key to beating Call of Duty is to make a better game. Once that job is complete, his company will need to make a better game again." What a marvelous idea... but lets face the facts, EA ultimately sucks at making first person shooters. The possibility of "making a better game," has about as much chance as me winning the Colorado Lottery, which is 1 in 50 million the last time I checked. DICE might give you a fighting chance with its Battlefield franchise, but I still have a hard time considering what DICE develops, to be EA's as well.
Riccitiello says that by achieving a higher Metacritic score than its competitor's title, he can eventually unseat the Activision powerhouse. Metacritic scores don't always translate into sales though. Black Ops and Bad Company 2 share nearly identical Metacritic scores, but Black Ops sales numbers are astronomically higher than the Battlefield installment. To the tune of a few hundred million higher.
With that on the table, I wish much luck to EA and John. You've got great ambitions, but your customer's faith is very weak.